Flipsnack: ChatGPT Ads signups rose after optimising for conversions
Sorted AI1d agoIn an OpenAI ads case study, document platform Flipsnack rebuilt five US ChatGPT Ads campaigns to optimise for completed registrations instead of clicks with fixed bids. Comparing 25 to 31 August with 2 to 8 September 2026, registrations rose about 310% and cost per registration fell about 75%, with daily budgets unchanged and spend up about 1.3%. The objective and bidding changed at the same time, so their effects can't be separated, and the figures come from Flipsnack's own Ads Manager data over one week each. It also added campaigns aimed at specific uses, such as catalogues, sales enablement and real estate.
Why it matters: If you are testing ChatGPT Ads, optimise for a real action such as signups rather than clicks, and run longer than a week before trusting the result.
OpenAI ↗AI-assisted, reviewed by Sorted AI
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