Pennsylvania makes labels mandatory on misleading AI-made ads

Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act (Senate Bill 806, now Act 99 of 2026) on 22 October, and it takes effect 60 days later. An advertiser may not knowingly or recklessly run an ad that uses AI-generated or significantly AI-modified content in a way that creates a false impression about the nature, origin or authenticity of a product or service, unless the ad clearly says it contains content modified or generated using AI. The label must appear the first time the content is shown, in the same medium (spoken for audio, on screen for video), and where technically possible be very hard to remove. Content that is text only, parody, satire, commentary, criticism or evidently fictional is exempt, and the Attorney General or a district attorney can seek an injunction and a civil fine of up to $3,000 plus legal costs.