Merge's AI dinner bot cuts event prep to about 30 minutes
Sorted AI1d agoIn an OpenAI customer story, integration company Merge says it uses GPT-6 Astra, ChatGPT and Codex across product, sales and marketing. Its dinner bot pulls possible guests from the CRM and Apollo, checks past invitations, drafts outreach, keeps the attendee tracker and proposes seating. Merge says guest lists, outreach and tracking went from dozens of hours across the company to about 30 minutes per event, measured over the preceding three months, and it ran 16 executive dinners in Q3, up from eight in Q2. The CEO still reviews and rewrites the output and curates the guest list; the figures are Merge's own, published by OpenAI.
Why it matters: If you run customer events or targeted outreach, the repeatable parts (pulling names from the CRM, drafting invites, keeping the tracker) make a good first agent workflow. Keep a person on the guest list and the final send.
OpenAI ↗AI-assisted, reviewed by Sorted AI
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