Adobe's marketing agent now works inside ChatGPT, Claude and Copilot
Sorted AI18h agoAdobe's CX Enterprise Coworker now runs inside ChatGPT, Claude, Gemini, Microsoft Copilot and Databricks Genie, The Next Web reports, citing Adobe's 4 Nov announcement. In ChatGPT it is a plugin. Adobe says the agent tracks campaign results and trends, forecasts audiences, improves customer journeys and helps with planning, with human oversight, and that it uses MCP and Agent2Agent. Adobe also launched ready-made MCP connectors for systems including Amazon Ads, Demandbase, Microsoft Work IQ, RainFocus, Snowflake and Meta ad campaigns. Amazon Quick, IBM and Snowflake support are expected soon, Adobe says.
Why it matters: Marketing teams on Adobe CX can try the agent in the chat tool they already use, instead of switching apps. Ask IT to approve the connectors before linking ad or customer systems.
The Next Web ↗AI-assisted, reviewed by Sorted AI
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