Google privacy update: Gmail data you connect to AI search may inform ads
Sorted AI25 OctOn 16 October Google changed its privacy policy. It used to say plainly: "We don't show you personalized ads based on your content from Drive, Gmail, or Photos." The new wording adds an exception for when you let other Google services use that data, which is what Personal Intelligence does when you connect apps to Gemini or AI Mode search. Google told Ars Technica that connecting apps is opt-in, that "Ads will not be based directly on your Gmail inbox or Photos library", and that sensitive information will not be used to tailor ads. Ars notes the Gemini app has no ads right now, but AI search tools can show sponsored content.
Why it matters: If you or your team use Google accounts with Personal Intelligence turned on, check which apps are connected (Data & privacy > Personalization settings > Manage Personalized Recommendations in Search Services > Connected Content Apps) and switch off any that hold client email or files.
Ars Technica ↗AI-assisted, reviewed by Sorted AI
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